Pentahotels Launches Global Brand Refresh

Pentahotels, the neighbourhood lifestyle hotel group, revealed today its new brand message – “We don’t do normal” – introducing a fresh and disruptive vision within the traditional hospitality industry, as the brand gears up for ambitious expansion plans in new premium destinations worldwide. Expansion will begin with its second pentahotel in Hong Kong and the brand’s first hotel in Russia, in Moscow, opening next year.

Pentahotels’ global brand refresh underlinesthe brand’s competitive advantages designedto meet the changing demands from a new generation of urban nomads. This refresh reinforces the existing brand philsophy that “Penta is not a hotel. Penta is a state of mind.” From the roll-out of new “penta PlayerPads” which feature private gamer gadgets in selected suites, to its pioneering “check in at the bar” concept, pentahotels reinforces the”We Don’t Do Normal” persona bystaying innovative, approachable and constantly pushing the boundaries.

As part of this brand refresh, the group will roll out a holistic brand communications campaign, focusing on digital channels including an updated web presence, a vibrant brand video, social media activations, guerrilla marketing campaigns, fresh collateral for guests, clients and investors, and a new CRM system to strengthen pentahotels’ customer engagement capabilities.
Expansion Kicks-Off in Hong Kong

About pentahotels
Pentahotels represents a new generation of hotelsoffering modern-minded individual and business travellers comfort and style in a relaxed atmosphere. Known for its unique interior design and unique business attitude, the lifestyle brand stands for true innovation in the industry’s four-star segment. With 28 hotels across seven countries over two continents,thehallmark of the hotel chain is the pentalounge – a combination of lounge, bar, cafe and reception – that stands out with its “living room” look and feel.
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Congress Hotel nearby Avenue Louise in Brussels – Pentahotel Brussels City Centre


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