Geert Maes takes over the torch from Koen Bogaert to become managing director of Publiganda.
Geert started his career as a marketer at Viessmann before becoming marketing director at Wienerberger. As general manager of FISA, he lifted Batibouw to unprecedented heights before managing fairs and events at Brussels Expo.
“Actually, this completes the circle,” says Geert Maes, “because I ordered Wienerberger’s stand at Batibouw from … you guessed it: Publiganda.”
At Publiganda, Geert, together with the 30-strong team, will continue to build on Publiganda’s development in the post-Covid era.
Geert will not only become CEO but, together with the support of an external partner, will also take over all shares from Koen and Nicole Bogaert over time.
The current owners are already convinced that their company will end up in good hands. “Geert knows the stock market world inside and out and creates lasting relationships with his customers and suppliers. I have always said I would only leave my business if I found a successor who was better than me. With Geert Maes, this condition was fulfilled,” laughs Koen Bogaert.
