1. CEO’s message: internal and external communication
Being a leader in an organisation also means being a good communicator.
Livestreams today are a modern and very effective way to disseminate information:
They reinforce the image of a modern and accessible leader.
The video stream can be watched live and/or postponed
Organisation is easier than live meetings
2. Product launches
More and more companies are using the format to announce their new products or services. The advantages:
Easily accessible to the public, live or deferred
Audience generally much larger than for live keynotes
Flexibility in planning and organisation
Fewer organisational constraints
3. Interviews and debates
The confrontation of opinions allows for an interesting and authentic exchange of views.
It has many advantages:
The speakers on set are portrayed perfectly.
The intensity of the discussion is better captured by alternating camera shots
The online audience can respond by asking questions via a public or private chat box.
4. Information sessions and training
Periodically offering your virtual classes is a very effective way of training recruits and updating the knowledge of qualified personnel. Participants can :
Attend a training session when and where they want and can.
You can easily monitor participation rates and overall progress
5. Press releases
When you personalise a press release and add visuals, or even better, a video clip, journalists can pick up the content of your announcement faster and use these elements in their publications.
6. Annual reports
An excellent way to make data more readable is to add infographics, or even from a short video presentation or livestream with managers’ comments.
Planning a video? Schedule a visit to BluePoint Brussels’ video production studio or contact: marketing@bluepoint.be
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