The Switzerland Meeting Trophy took place for the eighteenth time last weekend. 60 international professionals from the meetings sector accepted the invitation from the Switzerland Convention & Incentive Bureau (SCIB), the department of Switzerland Tourism specialising in MICE tourism, to take part in the Meeting Trophy. The MICE experts learnt about Switzerland in a fun way at the alpine golf and cheese tasting in Davos (GR), while playing the alpine horn on the Rigi and at a music quiz in Vitznau (LU). The Belgian team performed best overall and won the trophy by a narrow margin ahead of the team from the Netherlands. Third place was shared by two delegations from Germany and France.
The inventive summer rally, which is now well established in the MICE industry, took international event and incentive organisation professionals through Switzerland and allowed them to experience the country’s tourist attractions first-hand. The journey started in Zurich on the special train “Red Arrow Churchill” to Landquart (GR). The journey continued on the Rhaetian Railway to Davos (GR). The programme then included the Rigi, Vitznau (LU), Lucerne and Lake Sempach (LU). Seven national teams from Great Britain, Germany, Belgium, the Netherlands, France, North America and Scandinavia took part in the rally from 13 to 16 June 2024. Their aim was to win the Meeting Trophy. The tour involved answering a wide variety of questions, solving tricky tasks and trying out activities. These included alpine golf and cheese in Davos, playing the alpine horn on the Rigi and a music quiz in Vitznau. The delegation from Belgium scored the most points in all of these competitions. The “Final Night” at the Hotel Sempachersee in Nottwil (LU) made a particularly lasting impression on the participants, where the Belgian winning team was celebrated extensively.
Central MICE markets
The participating nations are important meeting and incentive tourism markets for Switzerland. The various destinations in the cities and in the mountains as well as the selection of means of transport (from special trains, to mountain railways such as cable cars and mountain railways, to cogwheel railways and even lake steamers) completely convinced the international experts of Switzerland as a travel and convention destination. The participants experienced at first hand the diversity of activities and attractions that Switzerland has to offer in the smallest of spaces, all embedded in an infrastructure of unrivalled quality.
Further information about the SCIB: www.switzerland.com/scib
Switzerland Tourism (ST)
ST is a federal corporation under public law tasked with promoting domestic and international demand for Switzerland as a holiday, travel, and congress destination. The development and implementation of marketing programmes to generate demand and profile Switzerland’s strong, classic-modern tourism brand, both nationally and internationally, make up its core activities. ST works in close collaboration with the Swiss tourism industry, which contributes about half of its budget. The other half comes from federal funds. The organisation works in a customer- and market-oriented manner and is managed according to business management criteria. Worldwide, ST is present in 23 markets with around 280 employees (255 FTEs) spread over 36 offices.
For more information, please contact:
Switzerland Convention & Incentive Bureau in Brussels
Myriam Winnepenninckx
E: myriam.winnepenninckx@switzerland.com
T: 32 2 345 83 57
www.switzerland.com/meetings
Convention Bureau of Switzerland – Switzerland Convention & Incentive Bureau
