La Butte aux Bois and Stiemerheide are proud to announce the appointment of their new Director of Sales. Christine Lesire will from now on take charge of the sales team of both renowned hotels, aiming – among other things – to increase business brand awareness and support companies in organising overnight stays, seminars and events.
A solid foundation: 17 years of experience in sales
With an impressive 17-year career as a sales representative for Balade and Carlsbourg, Christine has proven that she is strong in building and maintaining customer relationships. In her role with these companies, she worked closely with department stores. She took this customer-centric approach to her next step in the hotel industry.
From no hotel experience to successful Sales Manager
Six years ago, Christine made the switch to the hotel industry, where she started as Sales Manager for Holiday Inn and Holiday Inn Express. Despite having no experience in this sector at the time, she quickly found her way around thanks to her passion and the network she had built up over the years. Her ability to build strong relationships came in perfectly handy here, and the success of her work was enhanced by her fine cooperation with both clients and colleagues.
Ready for a new challenge
Now it is time for a new challenge. As Director of Sales for La Butte aux Bois and Stiemerheide, Christine will use her experience and enthusiasm to put both hotels further on the map within the business market. Her vision focuses on strengthening brand awareness and guiding companies in finding the ideal locations for their overnight stays, events or seminars. She will also be responsible for motivating and steering the sales team to achieve the common goals of both hotels.
About La Butte aux Bois and Stiemerheide
La Butte aux Bois is a five-star superior hotel in the heart of Belgian Limburg, known for its refined hospitality and serene surroundings. The hotel offers a wide range of
facilities for both relaxation and business meetings.
Stiemerheide | The Urban Hotel & Golf Retreat is a charming four-star hotel in the green surroundings of the Hoge Kempen National Park and the Belgian Maasland region. The hotel offers various possibilities for both holidaymakers and business travellers, with a special focus on seminars and events.
La Butte aux Bois and Stiemerheide look forward to further growing together with Christine and achieving new successes in the hospitality industry.
