meetmarcel was commissioned by Lotus Bakeries to organise a special moment that reinforced the pride of all employees. Therefore, meetmarcel created a unique brand experience offering them an exclusive look behind the scenes.
A peek into the world of Biscoff® and Dinosaur
For this occasion, meetmarcel developed a customised concept where Lotus Bakeries employees and their families were invited for an exclusive tour of the factory where the world-famous Biscoff® and Dinosaur biscuits are made. All 2,200 visitors were immersed in a fascinating journey of discovery through the production process. The focus was on the dedication and craftsmanship with which each biscuit is made.
Fun for young and old
To bring parents and children together in a relaxed way in a unique atmosphere, meetmarcel provided a trail full of surprises. The youngest visitors had fun with lots of fun fringe activities, while the adults enjoyed a mini food truck festival. An interactive discovery through the world of Lotus Bakeries.
Employer Branding in the spotlight thanks to Live Communication
With this unique look behind the scenes, the event aimed to boost pride, commitment and team spirit among Lotus Bakeries employees and their families. And at the same time position the company as an attractive employer for new talent. The positive atmosphere and interaction between colleagues and their families contribute to a strengthened brand identity and increased employee loyalty.
Contact person::
Tim Van Peteghem
Client Director & Partner
Tim@meetmarcel.be
0473 80 25 93
