With the arrival of content strategist Hans Hermans, MediaMixer is taking an important step in the realisation of its ambitious growth plan. Hans will help develop MM Editing, which brings together all editorial content competences. Communication agency MediaMixer will thus grow even more into the full-service partner par excellence for complex sectors and complex stories.
This editorial team of copywriters, journalists and final editors sets out the strategic lines for various MediaMixer communication projects and develops them in-house. In this way, Hans’ journalistic expertise and working method enhances every communication project, responding to the growing needs of organisations for substantive, journalistic content.
Journalistic working method
‘Reliable, clear and unique stories enable connection between organisations, governments and their stakeholders,’ says Hans. ‘The journalistic approach holds a huge advantage in this. Because it starts from the interests of the target audience. Thus, it possesses the power to tell complex stories simply, to strengthen dialogue, captivate, inform and convince target audiences.’
MediaMixer and Hans find each other in the way communication projects are best entered into: Strategy first, then elaboration. Thinking and doing. For them, creativity is always at the service of the story, the target group and the story. Thanks to its extensive internal expertise, the team can always mix the most suitable media: video, digital content, events, magazines, long and short copy…
MM Editorial brings content
‘Organisations are sometimes looking for a video partner or someone to create newsletters,’ says Tom Bellens, CEO. ‘But what if video or newsletters are not the first channels to engage with their audience? We work the other way round. We start from the needs of the story and the audience, to create the right strategy and content marketing mix from there. From our growing business, we see that this way of working suits today’s needs.’
Unique content, often created in a journalistic way, is indispensable in such trajectories.
Antoon Theunissen, CEO: ‘Governments, companies and civil society are finding it increasingly difficult to convey their complex messages clearly internally and externally. The number of channels to communicate have exploded, with social media often setting the tone. But relevant content is too often left out. With our MM Editorial, we are choosing more than ever to let content take precedence.’
About Hans Hermans
Hans Hermans (46) is one of the most experienced Dutch-language business journalists in content marketing. Companies ask him as a content strategist and creator. Hans has been an economic journalist since 2001, including for the Roularta magazines Bizz and Trends.
Since 2012, he has worked strategically and content-wise on B2B journalistic communication projects for Telenet Business, VLAIO, Agoria, BNP Paribas Fortis and Xerius. As an author, he wrote bestsellers such as ‘Start in your garage’ and a dozen books in ghostwriting.
About MediaMixer
MediaMixer is a growing independent communications agency. From strategic insights, its in-house team of more than 45 experienced talents creates vibrant, connecting content. Thinking and doing, via video, websites, magazines, events, social media and long copy.
Their unique approach has led to successful communication projects for Umicore, Telenet, Lantis and Oosterweelverbinding, Port of Antwerp-Bruges, ASTRID, Greenyard, VDAB, Eneco, NN Insurance, Province and City of Antwerp, VRT, Equans, FANC, Brussels Environment, FPS Chancellery of the Prime Minister, Pfizer, Borealis, Ineos and other companies in the chemical and life sciences sector.
Photos Hans Hermans
More information?
Hans Hermans, content strategist MediaMixer
+32 485 72 74 02
hans.hermans@mediamixer.be
