Sixty years ago, on December 18, 1964, in Bern, Switzerland, the world’s first national convention bureau was created as the “Interest Group of Swiss Congress Cities”. Today, the organisation known as the Switzerland Convention & Incentive Bureau (SCIB), is active in 13 countries. This destinations united to establish the world’s first national convention bureau. From pioneering organisation, which continues to play a key role in ensuring Switzerland’s success as a its beginnings as the “Interest Group of Swiss Congress Cities” to its cthurrent top destination for business meetings and events, celebrated its 60 anniversary at IBTM form as the Switzerland Convention & Incentive Bureau (SCIB), now operating in Barcelona yesterday.
60 years ago, several renowned Swiss meeting destinations (Berne, Engelberg, Interlaken, Lausanne, Montreux, St. Moritz and Zürich) united to establish the world’s first national convention bureau, the “Interest Group of Swiss Congress Cities”, which later became the SCIB, a division of the national marketing organisation, Switzerland Tourism.
Six decades of achievement were celebrated during IBTM in Barcelona, where the SCIB booth invited to get a glimpse of new offerings Switzerland has in store for the future in the area of meetings and events. “On this occasion, I would like to thank our Swiss and international partners, our dedicated staff, who, every day, contribute to the international success of Switzerland as a meetings and incentive destination,” said Barbra Albrecht, director of SCIB and member of the board of Switzerland Tourism. “I am confident that SCIB will continue to inspire organisers, companies and participants alike to come to Switzerland for many more decades,” she added.
Convention Bureau of Switzerland – Switzerland Convention & Incentive Bureau
