The MINI Big Love Boat wins the silver Belgian Event Award 2024 (BEA Award)! Together with CityCubes, a leading Experiential Marketing Agency from Antwerp, they brought ‘A world apart’ to life for 3,000 MINI guests. For MINI’s roadshow, they transformed the Oceandiva Futura into the MINI big love boat, which docked in Antwerp and Brussels.
From ‘cutting-edge digitalisation’ to swinging music, interactive games and an out-of-the-box food concept – guests were exclusively introduced to the latest MINI models: the pioneering MINI Cooper Electric and the versatile MINI Countryman.
The event offered not only the opportunity to discover these new models, but also to be fully immersed in MINI’s innovative world; high-tech, intuitive technology and customisable features distinguish the new models. The Oceandiva Futura, with its futuristic look, enhanced the innovative and progressive atmosphere of the event and made this roadshow an inspiring experience on the water.
This event was even awarded silver in the Business to Consumer category at the Belgian Event Awards 2024 (BEA).
“The Oceandiva Futura became the floating stage for innovation during the MINI Big Love Boat roadshow. In Antwerp and Brussels, guests experienced a unique introduction to the future of MINI – including the revolutionary MINI Cooper Electric and the versatile MINI Countryman. An unforgettable experience full of progress, style and great love of adventure.”
