BMW Moments of Inspiration: Luxury, Innovation and Sustainability
From 19 to 27 April 2022, BMW Belux and The Oval Office organised the luxury lifestyle event “BMW Moments of Inspiration”. Over the course of ten evenings, some 3,000 guests enjoyed a star-level culinary experience and an impressive show with a spectacular 360° view. The highlight of the event was undoubtedly the exclusive line-up of new models, including the new BMW i7, BMW M750e and BMW X7.
Sustainable luxury
At Moments of Inspiration, customers were invited by BMW dealers to discover the latest BMW models in the luxury segment in preview, and to gain new ideas for a sustainable, luxurious and refined lifestyle. This while enjoying a gastronomic dinner inspired by star chefs David Martin (La Paix **), Lionel Rigolet (Comme chez Soi **) and Roger van Damme (Het Gebaar *).
Guy Le Compte, Events Marketing Manager BMW Belux: “At ‘Moments of Inspiration’ we not only served stars at the table, but also on the catwalk where the very latest electric BMW models were displayed in avant-première. And as the icing on the cake, the guests had the privilege of admiring a copy of the M850i Gran Coupé designed by American artist Jeff Koons”.
BMW Business Talks
One of the evenings was reserved for a business audience. At this year’s BMW Business Talks, CEOs, private bankers and other professionals were able to be inspired and gain new insights thanks to keynotes by technology entrepreneur Peter Hinssen, economist and opinion maker Geert Noels and BMW CEO Peter Henrich.
Annick Nees, Client Director The Oval Office: “With Moments of Inspiration we have created a unique 360° live experience together with the teams of BMW. The many positive reactions we received from our guests each evening have once again confirmed the power of live experiences. If you want to build a lasting and impactful relationship as a brand with your customers and employees, then live experiences are an unsurpassed channel”.
Credits
Client: BMW Belux
Contacts: Guy Le Compte, Veerle Vermant, Morgan Nguyen
Agency: The Oval Office
Client Director: Annick Nees
Project team: Jill De Ranter, Celine Oris, Kelly Van den Langenbergh, Janne Roelen
Creation: Gino Keymeulen, Alex Skim
Design: Jon Troch
Video content: Medialife
Audio-Visual: Sense
Presentatie: Olivier Schalbroeck
Artistic: Blue Luna
Photography: Aiki Photography
