Their crew is specialized in storytelling and audiovisual productions, and they choose the Wild Gallery for a Burger King advertisement focused on their most popular burger—the Whopper.
The fresh presence of Burger King in Belgium rapidly expands on a daily basis. This is why Burger King asked these professionals of advertising productions to execute their campaign and to shoot it in a neutral space.
Narrativ Nation decided to use the raw space to create their set in it. The evening before the shooting, this space was completely empty and without any sign of life. But the morning after, the space had been transformed into a extremely realistic American office, as if it had always been there.
The story leads us to a dismal atmosphere. A somber mood that shows a lot of despair. Bright lights illuminate the cubicles that have been placed there for this occasion. They then focus on our main character: one that is very obviously annoyed and grumpy.
The idea behind this must-see commercial is to carry the main character into a nostalgic situation, caused by the absence of his colleagues. The weather is great and the man is sitting in his office, trapped in a tedious and repetitive routine. This routine consists mainly of reading the incoming “out-of-office” e-mails, which will strongly affect his life! These “out-of-office” e-mails highlight the contrast between his own life and that of his colleagues, who have left on holiday. The content of these e-mails are reflected in the main character. The Whopper becomes a reward for his hard work, and allows him to overcome his sadness and boredom.
The shoot of this commercial went very well and the result is amazing!
You are invited to bring your own universe to life in the Wild Gallery! Thanks to the professional team, every step of your project or event will be understood—whether this is a staff party or a photo- or videoshoot.
Watch the commercial here:
https://www.eventonline.be/en/detail/halls-for-staff-events-in-brussels-wild-gallery/
