In an era where social awareness and care for the environment go hand in hand, innovative initiatives are becoming essential for companies to make a positive contribution to society. One such pioneering initiative is the “Green Bonus”, an ingenious programme that promotes environmental responsibility while supporting local community initiatives.
The crux of the programme is that guests who refrain from cleaning their room during a stay of more than two days will receive a €5 voucher. This simple choice allows guests to make an impactful contribution to preserving the environment. However, the genius of the programme lies not only in its eco-friendly approach, but also in the impact it has on local community associations: the European Cancer Community Foundation, Croix Rouge and Birds Bay.
The European Cancer Community Foundation is a beacon of hope, using its links with the European Cancer Organisation to improve cancer care across the continent. Their commitment to inclusiveness ensures that everyone, regardless of background or circumstances, has access to high-quality care.
Croix Rouge, with its deep commitment to helping the most vulnerable, aligns perfectly with the ethos of the Green Bonus campaign. Through their efforts to provide essential assistance to people who are homeless and in precarious situations, they offer a human touch that goes beyond mere relief work, focusing on creating meaningful connections and livelihoods.
Then there is Birds Bay, a wildlife refuge in Belgium specialising in the care and release of native wild animals. Their mission resonates deeply with nature lovers and people concerned about preserving the country’s natural heritage. By enabling donations to Birds Bay, the programme reaches beyond people-centred causes and encourages biodiversity and conservation.
What makes the Green Bonus campaign exemplary is its holistic approach. It does not just focus on environmental sustainability; it encompasses the essence of social responsibility by empowering guests to choose the destination of their contribution, fostering a sense of belonging and participation. Whether supporting cancer care, helping vulnerable people or protecting wildlife, each voucher becomes a beacon of hope and support for a cause close to the guest’s heart.
Initiatives like the Green Bonus are a measure of the symbiotic relationship between business, environmental awareness and community welfare. It is a testament to the fact that even small choices can make a significant change when woven into a fabric of collective responsibility and compassion.
Book your room on thonhotels.com and be part of our initiative.
