At the annual agricultural and horticultural fair Agriflanders, event agency Sylvester built an impressive stand for Arvesta, the largest Belgian player in the agricultural and horticultural sector. Sylvester thus realised the largest stand at the largest agricultural trade fair in Flanders.
Anyone visiting Agriflanders in Ghent’s Flanders Expo between 12 and 15 January could hardly look past Arvesta’s large stand. The agricultural group behind the Aveve shops, among others, stood out with a large ‘agricultural meadow’ where all their brands had a place. A fine example of stand construction by event agency Sylvester.
The Haacht-based agency – at the end of 2022 voted Unizo SME of the year in Flemish Brabant and Brussels – took care of the concept, organisation, decoration and construction of the Arvesta stand. Sylvester event producer Stefan Kriek speaks of a great challenge. “Building a stand of some 1,200 m², highlighting 40 Arvesta brands in their own way, without losing sight of the overarching whole: that was quite tough. But thanks to a close collaboration with the Arvesta team, we succeeded in our plan, and with a well-thought-out set-up we were still able to make the stand feel like an organic whole, bringing in the farmer’s outdoors.”
Arvesta is Belgium’s largest agriculture and horticulture group, with brands such as Aveve, Dumoulin, Spoormans, Sanac, Cofabel and Lannoo in their stable. All big names that ring true in the farming world. They naturally wanted to put their best foot forward at Agriflanders, the ‘high mass’ of agriculture and horticulture. Sofie Verreycken, marketing manager Animal Nutrition at Arvesta, looks back on the cooperation with satisfaction: “Sylvester understood very well how to reach our target group. Each brand was given its place and the brand messages were clearly communicated, both visually and audiovisually. Thanks to some ‘eye-catchers’, such as a large silo, many visitors found their way to our stand.” Among them was Flemish Agriculture Minister Jo Brouns.
It was the first edition of Agriflanders since 2019, and even in the post-corona era, the trade fair has clearly not lost any of its popularity. With more than 340 exhibitors in 8 halls, and 67,000 visitors, Agriflanders lived up to its name as the largest Flemish agriculture and horticulture fair.
