From early May 2024, Jeroen Van Haele will be CEO of streaming company 2stream. Jeroen has 30 years of experience in radio, television and online services. He worked as a presenter and creative producer for VRT, was CEO of the media and marketing house Hotel Hungaria for many years, and supported several media and marketing companies as a consultant.
Jeroen Van Haele: “I started from a consultancy assignment but soon the demand for a larger engagement came, somewhat surprisingly but as always, for me it’s about believing in the people and in the quality of the services the company offers. At 2stream, I met a passionate team, with high-level technological knowledge, as well as a focus on customer satisfaction. Moreover, I get the space to add creative components to the existing services.”
Needless to say, streaming services have proven their effectiveness. During Covid, the need to meet virtually only increased. Post corona, in today’s fast-paced digital world, companies see more than ever the importance of efficiently connecting with employees and customers to boost their internal and external communications. Apart from streaming via the known platforms or social media, there is a more complex streaming segment where technical security is essential.
JVH: “We all know Zoom or Google Meet but many companies demand the guarantee that a live stream or webinar runs autonomously and flawlessly. For us, it falls under the heading of Technical Excellence. 2stream uses the high-performance Center Stage as its streaming platform. However, some customers prefer their own platform and we also respond flexibly to these. In the multifunctional studio in Zaventem, everything can be adapted to the customer’s wishes: set-up, logos, integration of text, photo, video, music. Much more is technologically possible of course, everything depends on the demand. By the way, many of our assignments take place on location, so we stream webinars from our customers’ company premises, but equally large events that are watched worldwide.”
2stream stands out not only for its technical prowess and innovation. Clients sometimes get lost in the storytelling of their presentation, webinar or event. The company responds to this with a wider range of services.
JVH: “When people ask me what makes me happy in a job, I tell them I walk on two legs: one business and one creative. Besides the business responsibilities I have as CEO, I like to offer the creative insights I acquired over the years. In the past, I had the privilege of working conceptually and editorially for both radio, TV, and online. I believe I can also say that I can take voices and screen faces to the next level. When we talk about live streaming in our studio or at a remote event venue, it is ultimately about Storytelling & Speaking Performance. Therein lies the similarity with radio, TV and online: what do you want to tell, how do you make a story relevant and engaging, into what structure do you pour it so that the audience feels that clarity, how do you increase your impact as a speaker in front of the camera or on a stage. Clients who like to question themselves can turn to me – and the experts who surround me.”
According to the new 2stream CEO, a streaming company that wants to make a difference must also be able to draw formally from an amalgam of tools that respond to customer demand.
JVH: “Storytelling is one thing, but a creativity in packaging counts just as much. Sometimes the focus is on the structure, the comprehensibility of a presentation and that’s where relevant and therefore precisely chosen inserts can help. Too many speakers get lost in presentations with slides full of text. It becomes different when we sit at the table with them to enrich a livestream event. Uniquely composed music at the intro, graphic finds, visual interventions in the digital background or in the physical setting. It makes a world of difference in the emotional transmission, in what an audience subconsciously or consciously feels. Creativity is ultimately about originality, so you can also stand out in terms of form. In summary, 2stream offers Technical Excellence, Storytelling & Speaking performance, and Creativity. All with a capital letter!”
Contact Jeroen: +32 2 709 10 50 / +32 478619 504 / jeroen.vanhaele@2stream.live
