The event industry is becoming increasingly digital. Gen Z has fundamentally changed the way we communicate and plan. As the first generation to grow up almost entirely with technology, Gen Z wants to be able to manage every aspect of their experience, from table reservations to quote requests, online and without face-to-face contact. For event venues, this trend presents an opportunity to work more efficiently while meeting the needs of this generation, which likes to stay in control of their planning.
Research shows that Gen Z prefers messaging via chat or social media and is often self-reliant. They book holidays and reserve restaurants online, and also expect this freedom when planning parties and events. This makes an online event request module a smart investment for your venue. This module allows your guests to plan everything themselves and make a request without the need for immediate personal contact.
Make a request without direct contact
The request module in the MICE Operations software gives your guests maximum control and freedom. On your website, guests discover everything your venue has to offer, without needing to speak directly to an employee. Whether selecting a specific venue, putting together packages, or adding extra options such as a decoration or DJ, everything can be arranged independently by them. This saves you as an event planner valuable time and ensures that the first impression is professional and complete, even without personal contact. If guests do have questions later on, they can be answered in a targeted way because they already have a clear idea of their requirements.
More conversion on your enquiries
The smart request module not only saves you time, but also makes your job as an event planner a lot easier. You spend less time handling orientation calls and communicate more quickly with the guest. In addition, you respond better to the expectations of your guests, because you already know what they want before they step inside.
And a request module is also a great advantage for your conversion. You can more easily distinguish between those who are seriously interested in your venue and those who merely request non-committal offers from several locations. This means that requests received via the module have a much greater chance of being converted into bookings. In short: an enquiry module ensures fewer unnecessary distractions, more focus on relevant enquiries, and a valuable step forward in an increasingly digital world.
Event management software for event planners – get the most out of your venue – MICE Operations
