On 10 March 2024, Belgian retailer Schoenen Torfs organised an employee day provided by JADA events. This event, held twice a year, aimed to inspire and motivate employees for the upcoming season. The shops were exceptionally closed to give all employees a chance to participate.
The day started with breakfast and a plenary session at the Flanders Meeting & Convention Center Antwerp, where annual figures and new strategies were discussed. Workshops focusing on brands such as Birkenstock, Geox and Tamaris, as well as sales techniques, then took place. For lunch, JADA events organised a picnic at Antwerp Zoo, which created a relaxed atmosphere.
After the lunch break, workshops resumed and the day ended with a fashion show in which employees themselves presented the new summer collection. The day ended with a street food festival and party, where the 600 employees could relax and enjoy themselves.
This employee day once again proved the organisational talent of JADA events, which managed to provide a day full of content and fun.