Recently, I had the honor of being the guest of Hard Rock Cafe Brussels to be among the first to taste the new Messi Chicken Sandwich. Invited by Hard Rock Cafe, I stepped into the world of Lionel Messi, where his namesake menu item, the “Messi Chicken Sandwich, Made For You by Leo Messi,” is now available globally at all Hard Rock Cafe locations and select Hard Rock Hotels & Casinos through in-room dining.
This “Milanese style” Chicken Sandwich comes at a significant moment, as Messi has recently made his historic entrance into Major League Soccer, notably in South Florida, the home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. As both a soccer enthusiast and a foodie, I couldn’t wait to savor this culinary tribute to Messi’s Argentinean roots.
With its signature crispy Milanese-style chicken breast, topped with melted provolone cheese and a herb-infused aioli, the Messi Chicken Sandwich is undeniably a winning combination. Fresh tomatoes and arugula add a refreshing touch, all nestled between a toasted artisan bun, ready to be held in hand.
Lionel Messi himself expressed his excitement about sharing the flavors of his homeland with the world. He described how the dish was inspired by one of his favorite childhood meals, the Milanesa, and how Hard Rock International was the perfect partner to bring this culinary dream to life.
As an ambassador of Hard Rock International, Messi embodies greatness not only on the football field but in all aspects of his professional and personal life. It is an honor to be part of this special launch and to indulge in a piece of Argentina prepared by none other than Leo Messi himself.
With the launch of the Messi Chicken Sandwich, Hard Rock International takes another step in their partnership with the football legend, and I am convinced that this delectable creation will win the hearts of Hard Rock fans and soccer enthusiasts worldwide. For more information about this collaboration and the “Greatness Happens Here” campaign, visit: https://news.hardrock.com/hard-rock-steps-into-next-era-of-lionel-messi-partnership-with-launch-of-new-messi-chicken-sandwich/
Event Location Grand Place in Brussels – Hard Rock Cafe Brussels
