For many people, the world of metaverse is still unknown and yet one thing is certain: it will radically change our future lives. As is the case with all major technological revolutions, the events industry will have to jump on this train before it leaves the station.
Sci-fi becomes reality
Imagine having a tea party in a luxury skyscraper overlooking New York. Or finally taking that trip to the Grand Canyon without crossing the Atlantic. With the metaverse, the possibilities are endless. The only limit is our imagination.
‘Metaverse’ is a general term referring to countless shared virtual worlds where our avatars (our digital alter egos) can do just about anything we do in the ‘real world’. People often wrongly assume you need expensive 3D glasses, but even with your laptop or smartphone you can gallivant around the virtual world.
Immerse yourself
Event organisers who harness the power of the metaverse will undoubtedly create more engaging events. Instead of a series of online presentations, there will be unprecedented space for exploration, interaction and entertainment.
The metaverse is highly accessible to people from all over the world and can therefore be used to host large-scale events with an unlimited number of venues. At the same time, it nurtures a strong sense of community as it is designed to encourage virtual encounters. Imagine walking up to a keynote speaker and having a chat even if you are on the other side of the world.
Finally, the metaverse beats traditional marketing programmes. Why not dress your avatar in a jersey with the company logo or let participants try out new products or services. You can create your own ‘brand world’ in a way that no other form of marketing ever will.
Are you as excited about the metaverse as Eventronics?
At Eventronics, they are true metaverse experts and help event organisers explore this brave new world. They are happy to answer all your questions or discuss potential business opportunities.
