To The Tribe of To The Point Events likes a challenge. SKF Tongeren asked to organise three different events within one week on their own site in honour of their 30th anniversary: a convention, a networking event and a company party. It became a very intense process in consultation with both the local site in Tongeren, the head office and their permanent communications agency, both based in Sweden.
420 international SKF Distributors from Europe, Middle East and Africa were welcomed for the “Collaborate for Growth” Distributor Convention. The set-up was a visit to the impressive European Distribution Centre in Tongeren. A large tent was built on the grounds, while inside an interactive exhibition was set up around exciting topics from SKF’s product portfolio such as “Digital Customer Journey”, “Service Optimisation”, and “Sustainablility”. The event was a tribute to SKF’s dedication and innovation and an opportunity for guests to experience operational processes up close. The co-creation between To The Point Events, event agency Eventyr Nine Yard from Sweden and, of course, SKF itself, resulted in an event that (literally) crossed borders.
After this impressive convention, the tent was converted for a networking event, where 100 guests from the local Voka Network had the chance to visit this Limburg gem.
Last but not least, on Saturday it was time for SKF staff to enjoy a splashing birthday party. With fine people, good food and drinks, fun entertainment, a good cover band and a DJ, the 30th anniversary was celebrated lavishly.
Also looking for a partner who likes a challenge? Check: https://tothepointevents.be/
