October 22nd was marked in quite a few meeting planners’ agendas, as the convention bureau of Ostend, ‘Meet in Oostende’ organised an inspirational day for the meeting industry. After arriving in Ostend the guests were welcomed in the magnificent heritage building ‘Kursaal Oostende’. The welcome coffee took us to ‘Kurso Events & Seminars’, a wonderful event location at the top of the building. It is fair to say that this location offers the most brilliant view over Ostend and its coastline.
After a good dose of caffeine we were ready for the inspirational speakers. Tom Palmaerts had the honor to open the day. He is a trendwatcher and renowned speaker and applied his experience and knowledge to the meeting industry. He showed the crowd what direction the world and society is headed for and how you, as a meeting planner and entrepreneur, can respond to these trends. Inspiring it was! Evelyn Bardyn, head of the Visit Flanders convention bureau, went more in depth in how Flanders as a whole is promoted across the globe as a conference destination. One of the key aspects in the story is heritage and heritage venues. The hosting location, Kursaal Oostende fits into this story perfectly.
After having heard a lot of interesting topics, we had the chance to go and get a cup of coffee whilst networking and connecting at the ‘inspirational wall’. Each participant was given a question with the idea of writing down the first thing that came to mind. A fun way of connecting and creating engagement with the other visitors!
The next speaker, Gerrit Jessen, has been active in the international meetings industry for over 25 years. As a certified event designer who closely followed the creation of the EventCanvas he gave the audience a short introduction on how to work with this canvas. An absolute must-hear for everyone who is professionally involved in organising meetings and
What followed, must have been one of the most memorable experiences many event planners have witnessed in a long time. A big part of the near 100 participants were up for the challenge to recreate the logo of Ostend on the beach. A part of them even risked going into the water with their bare feet. Refreshing, but above all, a very inspiring break!
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